Website Design 101: Following Best Practices
Do you want to make significant changes to your current web design company? Then, you need to know what actually works well with your audience and brand. Without quality testing, your pages would just be a compilation of guesses. Below are some points that can guide you.
- Social fail or social proof?
Social proof can be a good strategy if you want more people to purchase from you. Different marketers use this in various ways, from ratings and testimonials to purchase notifications and reviews. However, at times, this can also distract people from looking at the more important content.
- Is larger really better?
Many best practice lists would tell you that the shorter forms can produce improved conversions. Though, it has been proven that shorter forms and features can also produce bad results. In an experiment, professionals removed all unnecessary form fields and got lesser conversions.
- To stick or not to stick?
We all know that the navigation bar makes it easier for people to go around pages. However, this doesn’t always work well. Some professionals tried incorporating a sticky navigation bar, hoping that conversion rate would increase. Well, it didn’t work well. The lead volume decreased by two-thirds.
- Is your business’ value proposition worthless?
Conventional web design wisdom states that website owners must make value proposition obvious. As much as possible, include it above the fold. Just like the sticky navigation bar, this logical tweak can drop conversion rate.
- Are you encouraging users to take action, or to abandon your pages?
Web designers love incorporating compelling CTAs at the top fold. It really makes sense, right? But, did you ever think that including a call-to-action statement above the fold is too early? Instead of encouraging them to buy in an instant, we should focus first on communicating crucial benefits.